#1053 - Attorney Sells Cork Sunglasses With Grape Expectations

Synopsis

Two friends, including an attorney, started a business importing and selling cork sunglasses pitched to wine lovers and eco-conscious consumers. The episode covers how they found a niche product, sourced it, and marketed it through story and lifestyle branding.

Ideas in this episode

• Vertical commerce brand

  Two friends, including an attorney, import and sell cork sunglasses as a niche vertical commerce brand pitched to wine lovers and eco-conscious consumers.