#362 - NYC Banker Launches All-Natural, Drinkable Pickle Brine

Synopsis

A former NYC banker develops an all-natural, drinkable pickle brine beverage and builds it into a consumer food brand. The episode shares the business lessons from launching and growing a specialty CPG product in the pickle/cocktail-mixer category.

Ideas in this episode

• Drinkable pickle brine beverage brand

  Frames the brand as a former NYC banker launching an all-natural drinkable pickle brine as a specialty CPG product.