#602 - Crafting Maven Creates World’s Most Practical Workbook

Synopsis
A crafter and goal-setting enthusiast created a productivity planner called the 'Get to Work Book' that surpassed $1 million in sales in its first three years. The episode covers how her planner brand grew through content marketing. No exact margin or channel breakdown is given.
Ideas in this episode
- Printed habit-tracker / productivity journal product
The episode covers a crafter who designed the 'Get to Work Book' productivity planner, a physical planning product that surpassed $1 million in three years.
- DTC ecommerce brand
The episode follows a crafter whose 'Get to Work Book' productivity planner surpassed $1 million in sales in its first three years through content marketing.