#1786 - Australian Shapes Crafty Shop During Lockdown

Synopsis

During Australia's lockdown, a maker who discovered polymer clay built a one-stop e-commerce shop catering to other polymer-clay crafters, stocking tools, supplies and tutorials. The business serves as a specialty retailer for an otherwise fragmented maker community. Distribution runs through her own online storefront.

Ideas in this episode

• Vertical commerce brand

  During Australia's lockdown a polymer-clay maker built a focused vertical shop stocking tools, supplies and tutorials for clay crafters, running on her own online storefront.