#188 – Fame, Focus, and Billions of Pageviews with Evan Britton of Famous Birthdays

Synopsis

Evan Britton is the founder of Famous Birthdays, a website indexing digital celebrities that pulls in multiple billions of pageviews a year, employs dozens of people, and was bootstrapped to profitability without outside funding. He attributes the growth to extreme focus: saying no to most opportunities and going deep on a single niche rather than spreading thin across several.

Ideas in this episode

• Niche content site

  Evan Britton bootstrapped Famous Birthdays, a niche site indexing digital celebrities, to multiple billions of pageviews a year by going deep on a single topic.