Videos & episodes / Side Hustle School
Side Hustle School5mPodcast

#1952 - Failure Friday: “I naively thought the influencers would bring sales…”

Listen on Side Hustle School

Synopsis

An Australian ecommerce founder of a mindful toys and gifts store hired Instagram influencers after a rebrand, only to discover the influencers mostly captured payment without driving sales.

Ideas in this episode

  • DTC ecommerce brand

    Episode #1952 covers an Australian ecommerce founder of a mindful toys and gifts store who learned Instagram influencer marketing rarely drove sales.