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#139 – Pursuing a Mission While Bootstrapping to Millions with John O'Nolan of Ghost

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Synopsis

John O'Nolan, founder of Ghost (the publishing platform), chose to work on the 'obvious' problem — modern publishing — instead of chasing novelty. Eight years in, Ghost is reinventing subscription publishing and doing roughly $2M/year.

Ideas in this episode

  • Open-source SaaS with paid hosted tiers

    John O'Nolan's Ghost is an open-source publishing platform that has grown to roughly $2M/year. The episode frames Ghost as reinventing subscription publishing while bootstrapping over eight years.