#2554 - Failure Friday: The Surprising Impact of Pricing Tiers

Synopsis

An online course creator resisted adding pricing tiers and saw limited revenue until she introduced them, after which profits grew dramatically. The segment illustrates how tiered offers expand customer segments and lift conversion.

Ideas in this episode

• Online course business

  The episode features an online course creator who resisted adding pricing tiers, then saw profits grow dramatically after introducing tiered offers that expanded customer segments.