#1010 - Popular Instagram Account Becomes Fashionable Clothing Brand

Synopsis

A recent college grad buys the @portland Instagram handle, grows it to hundreds of thousands of followers, then launches his own apparel brand using the audience. The episode covers selling a brand to a fashion line.

Ideas in this episode

• DTC ecommerce brand

  A recent college grad buys the @portland Instagram handle, grows the audience, then uses it to launch his own apparel brand sold direct to consumers.