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#2022 - Failure Friday: “We opened the box and it was a totally different product…”

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Synopsis

The founder of Kettlebell Kings recounts a Failure Friday moment when a big supplier order arrived with a totally different product than expected. He had to regroup and rebuild around the mistake.

Ideas in this episode

  • DTC ecommerce brand

    The founder of Kettlebell Kings describes a Failure Friday moment when a large supplier order arrived as a completely different product. The episode is a cautionary tale about rebuilding a DTC brand around a sourcing mistake.