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#1471 - Natural Air Fresheners Are Big Business

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Synopsis

Two friends who are new fathers launch a natural air freshener brand that scales to seven figures in revenue. The episode covers product formulation, branding, and how they built a household-name cleaning/freshener line.

Ideas in this episode

  • DTC ecommerce brand

    Episode #1471 follows two new fathers who launch a natural air freshener brand scaling to seven figures in revenue. The episode covers product formulation, branding, and building a household-name cleaning and freshener line.