#509 - Natural Deodorant That Actually Works Brings In $5,500/Month

Synopsis
A former venture capitalist creates and sells her own natural, floral-based deodorant, growing the business to about $5,500 per month. The episode covers formulation, branding and DTC sales of the deodorant product.
Ideas in this episode
- Boring CPG brand
The episode profiles a former venture capitalist who built a natural floral-based deodorant brand to about $5,500 a month, covering formulation, branding, and DTC sales.
- DTC ecommerce brand
The episode follows a former VC launching her own natural deodorant, reaching roughly $5,500 a month through DTC formulation, branding, and online sales.