#1105 - Librarian Invents Eco-Friendly Dental Floss

Synopsis

A librarian struck up a conversation on a flight that led, over twenty years, to launching a half-million-dollar eco-friendly dental floss brand. The episode covers patient product development in the oral-care category.

Ideas in this episode

• DTC ecommerce brand

  A librarian developed an eco-friendly dental floss brand over twenty years after a chance flight conversation, reaching about half a million dollars in revenue in the oral-care DTC category.