#1027 - Lifestyle Brand Stumbles on Kickstarter, Scores at Local Markets

Synopsis

A textiles designer launched a new lifestyle brand inspired by everyday objects, had a rough Kickstarter experience, and then found traction selling at local markets. The episode covers the crowdfunding-to-markets pivot.

Ideas in this episode

• Kickstarter launch / campaign operator

  Episode #1027 follows a textiles designer whose new lifestyle brand had a rough Kickstarter experience before finding traction at local markets. The episode is about running their own crowdfunding campaign, not operating campaigns for others.