My First MillionApr 21, 20251h 14m50.1K views

If You Understand This About People, You Can Sell Anything

Name: If You Understand This About People, You Can Sell Anything
Uploaded: 2025-04-21
Duration: 1 h 14 min 28 s
Description: Interview with Elan Lee, co-founder of Exploding Kittens, on growing a $10K Kickstarter card-game campaign into a $100M company. Chapters cover the $9M Kickstarter record, designing games, the 'Kitty Test' pilot process, $0 marketing hacks, creativity loving constraints, and 'irritation as the source of innovation'.

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Synopsis

Interview with Elan Lee, co-founder of Exploding Kittens, on growing a $10K Kickstarter card-game campaign into a $100M company. Chapters cover the $9M Kickstarter record, designing games, the 'Kitty Test' pilot process, $0 marketing hacks, creativity loving constraints, and 'irritation as the source of innovation'.

Ideas in this episode

Kickstarter launch / campaign operator
Elan Lee's Exploding Kittens case shows a $10K Kickstarter card-game campaign becoming a $9M Kickstarter record and then a $100M company.
Card game / IP business
Elan Lee explains how Exploding Kittens grew from a $10K Kickstarter goal to a $100M company, including a $9M Kickstarter record and the Kitty Test.