#64 - Long-Haired Men Create Tribal Identity

Synopsis
Two friends build a 'Hair Ties for Guys' brand around the niche identity of men with long hair, packaging their shared identity into a small ecommerce product line.
Ideas in this episode
- DTC ecommerce brand
Two friends launched a 'Hair Ties for Guys' ecommerce brand packaging the niche identity of long-haired men into a small product line.