#1492 - Engineer Sells His Sole To Aspiring Barefooters

Synopsis
An engineer who gets sore feet from his standing desk designs and sells an inner-sole insert for shoes, building a niche footwear-product side hustle. The episode covers prototyping, sourcing and selling the insole.
Ideas in this episode
- Personal-problem productisation
Episode #1492 features an engineer who solved his own sore feet from a standing desk by creating an inner-sole shoe insert. The episode covers turning that personal pain point into a productised niche footwear side hustle.
- DTC ecommerce brand
Episode #1492 follows an engineer who designs and sells an inner-sole insert for shoes as a niche footwear product. The episode covers prototyping, sourcing, and selling the insole as a direct-to-consumer side hustle.