#1798 - Failure Friday: “Our first trade show was canceled with no refund…”

Synopsis

On Failure Friday, Chris Cavallari, who sells Maine-themed wholesale products, prepared for his first big trade show in March 2020 only to have it canceled by pandemic shutdowns with no refund. The episode extracts the lessons about dependence on single offline sales channels.

Ideas in this episode

• Local-themed art prints and merchandise

  Chris Cavallari of Maine-themed wholesale products had his first big trade show canceled in March 2020 with no refund, illustrating dependence on single offline wholesale channels.