Local-themed art prints and merchandise
An artist designs and sells prints, illustrations, and merchandise inspired by a specific city or neighborhood, sold online and at local markets.
The idea, in plain language
An artist designs and sells prints, illustrations, and merchandise inspired by a specific city or neighbourhood, sold online and at local markets. The episode covers a painter who used her love of her hometown and a $100 starting budget to build a side hustle earning about $5,000 per month. Customers are locals and visitors who want place-based artwork. Startup cost is low and revenue scales with the artist's output and channels.
Where the sources agree
- The art is themed around a single city or place
- Startup can begin with roughly $100
- Revenue reaches about $5,000/month
What each source says
side-hustle-school#557 - More Monet, Fewer Problems: Attorney Turns Holiday Prints Into Cash
The episode profiles a Texas attorney selling holiday-themed prints as an easy-to-scale side hustle, covering print-on-demand and seasonal design rather than location-specific art.
Listen on Side Hustle Schoolside-hustle-school#292 - Artist Turns Daily Commute Into $5,000/Month Side Hustle
Side Hustle School frames a hometown-loving painter who turned $100 and her daily commute into about $5,000/month of local-themed art sales.
Listen on Side Hustle Schoolside-hustle-school#473 - South Carolina Transplant Creates Watercolor Stationery Brand
The episode profiles a new Charleston, South Carolina resident who built a watercolor stationery brand of prints, cards, mugs and notebooks inspired by coastal living. It covers turning a print-design hobby into an online product line.
Listen on Side Hustle Schoolside-hustle-school#1955 - First $1,000: Digital Art Reaches Physical Homes Worldwide
Episode #1955 profiles Wandercolors, whose co-founders turn digital illustrations of famous travel destinations into physical prints shipped worldwide.
Listen on Side Hustle Schoolside-hustle-schoolEp. 3404 - First $1,000: Digital Art Reaches Physical Homes Worldwide
The episode covers Wandercolors, where co-founders sell digital art prints of iconic travel destinations that ship into physical homes worldwide.
Listen on Side Hustle Schoolside-hustle-school#861 - Artistic Cartographer Maps Out Successful Side Hustle
A designer combined maps and art into hand-printed mazes shaped like iconic cities, building a side hustle around city-themed art prints with no revenue figures given.
Listen on Side Hustle Schoolside-hustle-school#922 - Nashville Paint-by-Numbers Kits Become Etsy Bestsellers
The episode covers a visual arts teacher who created Nashville-themed paint-by-numbers kits that became Etsy bestsellers, covering design, sourcing and craft-kit retail.
Listen on Side Hustle Schoolside-hustle-schoolEp. 3361 - STORY: Designer Earns $1 Million Giving It The Old College Try
The episode features a designer who relocated to Boston and built a sports-themed pennant and t-shirt brand around hometown pride, earning more than $1 million from local-themed merchandise.
Listen on Side Hustle Schoolside-hustle-school#1798 - Failure Friday: “Our first trade show was canceled with no refund…”
Chris Cavallari of Maine-themed wholesale products had his first big trade show canceled in March 2020 with no refund, illustrating dependence on single offline wholesale channels.
Listen on Side Hustle SchoolTools people use for this
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