How Match.com CEO Sam Yagan Uses Content to Drive Pageviews – Hustle Con 2016
Synopsis
Hustle Con 2016 talk by Sam Yagan, founder of SparkNotes (sold for $3.5M), OKCupid (sold to Match for $50M), and CEO of Match Group. He explains how OKCupid and SparkNotes used user data and free content (quizzes, blog posts, personality tests) to drive huge SEO traffic and beat competitors, and how Match Group used content to win category.