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Gary Vaynerchuk Former Employee is a Branding GENIUS - Full Interview | My First Million 06/03/2020

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Synopsis

Earlier interview with Mike Cessario (Liquid Death founder) about his Gary-Vaynerchuk-pedigree branding approach — rethinking water marketing, the heavy-metal aesthetic, punk-to-CPG translation, the Science Inc. partnership, retail vs DTC, market size and margins, and 'marketing as a product'.

Ideas in this episode

  • Consumer brand roll-up

    Mike Cessario (Liquid Death) on Gary-Vaynerchuk-pedigree branding — re-thinking water marketing, heavy-metal aesthetic, punk-to-CPG translation, Science Inc. partnership, retail vs DTC, market size and margins, 'marketing as a product'.

  • DTC beverage brand

    Earlier Cessario interview on Gary-Vaynerchuk-pedigree branding, rethinking water marketing, heavy-metal aesthetic, Science Inc. partnership, retail vs DTC.