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Exit Strategy S1:E5 // Paul Tran - How Manscaped Created a Nine-Figure Business

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Synopsis

Paul Tran (Manscaped CEO) walks Moiz through inventing the men's pubic-grooming category, building the 'Lawnmower' trimmer, the all-in-house marketing/branding origin story, scaling past Facebook/Google as the only acquisition channel, bootstrapping versus raising early, channel-mix evolution, brick-and-mortar expansion, seasonality, and his goal of building a multi-generational brand.

Ideas in this episode

  • Male grooming DTC brand

    Paul Tran describes how Manscaped invented a men's pubic-grooming category and scaled into a nine-figure business with in-house marketing and channel expansion.

  • Media acquisitions / roll-up

    Paul Tran (Manscaped CEO) walks Moiz through inventing the men's pubic-grooming category, building the 'Lawnmower' trimmer, the all-in-house marketing/branding origin story, scaling past Facebook/Google as the only acquisition channel and a goal of building a multi-generational brand.

  • DTC ecommerce brand