My First MillionMar 15, 202454m30.5K views

The $20 Million/Year Personality Quiz 89% Of Fortune 100s Swear By

Name: The $20 Million/Year Personality Quiz 89% Of Fortune 100s Swear By
Uploaded: 2024-03-15
Duration: 54 min 4 s
Description: The economics of personality tests: Myers-Briggs history, the Grit Scale, and a deep-dive on Cognition Labs (a startup monetising personality-data analytics, called a 'math nerd's wet dream'). Three founder speedruns and the $600M/4yr protein-bar case study close the episode.

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Synopsis

The economics of personality tests: Myers-Briggs history, the Grit Scale, and a deep-dive on Cognition Labs (a startup monetising personality-data analytics, called a 'math nerd's wet dream'). Three founder speedruns and the $600M/4yr protein-bar case study close the episode.

Ideas in this episode

Org chart / people-intelligence B2B SaaS
My First Million presents personality analytics as a $20M/year category with Fortune 100 adoption and a Cognition Labs-style SaaS angle.