Org chart / people-intelligence B2B SaaS
Build a SaaS that delivers org-chart, headcount, or contact data on companies for sales and recruiting teams.
The idea, in plain language
The business is B2B SaaS that sells people intelligence, org-chart data, psychometric analytics, or contact context to sales, recruiting, HR, or ecosystem teams. It makes money through per-seat or subscription software, with customers ranging from Fortune 100-style enterprises to HubSpot ecosystem users and smaller organizations. Starting requires data collection, analytics, CRM or HR workflow integration, and a credible wedge into one vertical. The videos mention a $20M/year personality quiz used by 89% of Fortune 100s and HubSpot reaching $1B ARR, but do not provide startup cost, margin, or pricing for an org-chart SaaS.
Where the sources agree
- Both videos point to business value in structured information about people inside organizations.
- The likely buyer is a team that uses people data to sell, recruit, manage, or understand accounts.
- A focused vertical or ecosystem wedge is more plausible than a generic data product from scratch.
Where they differ
- iyelCQGlXgA frames the opportunity around personality analytics and psychometric SaaS, including Cognition Labs-style data products.
- aUdu4lL4PUw frames org-chart opportunities through HubSpot, inbound marketing, and businesses built on top of the HubSpot ecosystem.
- The personality episode emphasizes assessments and culture-fit data; the HubSpot episode emphasizes CRM-adjacent company intelligence.
- The first video gives the $20M/year and 89% of Fortune 100s hooks, while the second gives the $1B ARR HubSpot context.
What each source says
MFMThe $20 Million/Year Personality Quiz 89% Of Fortune 100s Swear By
My First Million presents personality analytics as a $20M/year category with Fortune 100 adoption and a Cognition Labs-style SaaS angle.
Watch on YouTubeMFMNear Death Accidents and Hitting $1B ARR with Brian Halligan, Founder and Exec Chairman of HubSpot
My First Million discusses org-chart B2B SaaS opportunities in the context of Brian Halligan, HubSpot's $1B ARR scale, and HubSpot ecosystem businesses.
Watch on YouTubeTools people use for this
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