Ramit Sethi Shares Bootstrapping Tactics for I Will Teach You To Be Rich – Hustle Con 2016

Synopsis
Ramit Sethi on bootstrapping IWT (I Will Teach You To Be Rich) to 23M readers and a paid-courses business, the psychology of pricing, overcoming objections, the trusted-advisor philosophy, and Q&A. Personal-finance creator-economy playbook.
Ideas in this episode
- Personal finance media site
Ramit Sethi's premium-pricing and trusted-advisor framework supports a paid finance course for a narrow affinity audience, packaged as a self-paced six-week program with clear objections handled upfront.
- Online course business
Ramit Sethi's bootstrapping and trusted-advisor playbook shows how a personal-finance audience can become a paid self-paced course business through pricing psychology and objection handling.