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My First Million1h 15m4.9K views

Exit Strategy S1:E4 // Nik Sharma: How To Build and Invest in Great DTC Brands

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Synopsis

Exit Strategy S1:E4 with Nik Sharma (DTC investor) and Moiz Ali (Native, sold to P&G for $100M in 28 weeks): Nik's background and Judy brand (disaster kit), buying Native's name and trademark, the state of DTC, press coverage economics, finding agencies, brand vs performance budget allocation, and audience-sharing acquisition.

Ideas in this episode

  • Media acquisitions / roll-up

    Exit Strategy S1:E4 with Nik Sharma (DTC investor) and Moiz Ali (Native, sold to P&G for $100M in 28 weeks): Nik's background and Judy brand, buying Native's name and trademark, the state of DTC, press coverage economics and audience-sharing acquisition.

  • DTC ecommerce brand