My First MillionJun 1, 20231h 5m45.8K views

This Scottish SaaS Company Makes $1M/Year Per Employee (#461)

Name: This Scottish SaaS Company Makes $1M/Year Per Employee (#461)
Uploaded: 2023-06-01
Duration: 1 h 5 min 15 s
Description: Sam and Shaan run a business breakdown duel covering Petex (a niche vertical software firm), an unnamed custom T-shirt print-on-demand shop, men's health DTC brand Hims, and Zuck doing the Murph workout. They also recount the story of Nike's Sonny Vaccaro signing Michael Jordan. The implied lesson is high-margin vertical software and strong brand-led DTC.

Watch on YouTube

Synopsis

Sam and Shaan run a business breakdown duel covering Petex (a niche vertical software firm), an unnamed custom T-shirt print-on-demand shop, men's health DTC brand Hims, and Zuck doing the Murph workout. They also recount the story of Nike's Sonny Vaccaro signing Michael Jordan. The implied lesson is high-margin vertical software and strong brand-led DTC.

Ideas in this episode

DTC telehealth / consumer health brand
Sam and Shaan's episode suggests applying the Petex-style vertical-software lesson to underserved industry software, while the same breakdown also highlights custom T-shirt print-on-demand and Hims-style brand-led DTC.
Creator-led ecommerce brand
Petex-style niche vertical software contrasted with brand-led DTC like Hims and an unnamed custom T-shirt print-on-demand shop; Petex at $1M/year per employee as the vertical-SaaS benchmark.
Vertical SaaS for a specific industry
Petex-style vertical software compared to brand-led DTC like Hims and a custom T-shirt print-on-demand shop; $1M/year-per-employee is the vertical-software benchmark.