Make $1M+ in 2026 with this Trend (IRL is back)

Synopsis

Jonathan Courtney explains how going against the AI grain by running premium in-person events has turned his digital-business audience into higher-margin IRL revenue (his 'Summer Camp' mastermind sold 30 seats at $6,800 each). He walks through frameworks for spinning up sold-out physical events — small true-fan audiences, scarcity, social-proof footage, natural upsell — and the parallel comeback of premium physical products like his $5,800 playbook folder.

Ideas in this episode

• High-ticket event / mastermind business

  Jonathan Courtney explains how going against the AI grain by running premium in-person events has turned his digital-business audience into higher-margin IRL revenue (his 'Summer Camp' mastermind sold 30 seats at $6,800 each); he walks through frameworks for spinning up sold-out physical events.