The Mysterious Founder Behind $1,000,000,000 Celebrity Brands (#485)

Synopsis

Profiles of five operators of celebrity-brand empires: Emma Grede (Skims, Good American, Safely), Brian Lee (Honest Company), Robert Earl (Virtual Dining Brands, Planet Hollywood), Guthy-Renker (Proactiv, JLo Beauty), and a Scott Storch cautionary tale. The structural lesson is 'rise of the creator brand'.

Ideas in this episode

• Celebrity liquor / tequila brand

  The episode frames celebrity brands as operator-built empires, using Emma Grede, Brian Lee, Robert Earl, Guthy-Renker, and Scott Storch as examples.

• DTC ecommerce brand