Jess Lee knows how to build a community of delighted users at Hustle Con

Synopsis

Jess Lee, CEO and co-founder of Polyvore and former Google product manager, explains how to build a community of delighted users around a shopping and collage platform. Polyvore's community created over 100 million sets, and the chapters cover traffic growth, fundraising growth, community hacks, values, hiring a community team, launch updates, handwritten thank-you notes, and personalized gifts.

Ideas in this episode

• Community-first brand

  Jess Lee explains Polyvore's community-built 100M user collages, community hacks and personalised gifts as the growth engine.

• Live shopping marketplace

  Jess Lee's Polyvore talk shows community and user-generated collections as the engine of a shopping platform. Polyvore's users created more than 100 million sets, and the episode highlights launch updates, handwritten thank-you notes, personalized gifts, and community-team practices.