She Built A $40M/Year DTC Brand Off Of Instagram (#452)

Synopsis

Dani Austin and husband Jordan Ramirez on building Divi, a $40M/yr hair-loss brand she created after her own diagnosis. They walk through her influencer origin, mistakes creators make, the UGC engine that powers Divi's ads, and how they monetize as a husband-wife team.

Ideas in this episode

• UGC content engine / agency

  Dani Austin and Jordan Ramirez explain how Divi became a $40M/year hair-loss brand with a UGC engine supporting ads.

• DTC ecommerce brand