My First MillionApr 24, 20201h 41m1.4K views

Hint Water’s Most Effective Marketing Channels | Exit Strategy S1E3

Name: Hint Water’s Most Effective Marketing Channels | Exit Strategy S1E3
Uploaded: 2020-04-24
Duration: 1 h 41 min 18 s
Description: Kara Goldin (Hint Water) on quitting diet soda to start Hint, the early Google ad break that scaled the brand, raising from a family office rather than a VC, retail vs online pricing, the Super Bowl ad bet, how she allocates marketing budget, and launching into new categories.

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Synopsis

Kara Goldin (Hint Water) on quitting diet soda to start Hint, the early Google ad break that scaled the brand, raising from a family office rather than a VC, retail vs online pricing, the Super Bowl ad bet, how she allocates marketing budget, and launching into new categories.

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DTC beverage brand
Kara Goldin (Hint Water) on quitting diet soda, the early Google ad break, retail vs online pricing, the Super Bowl ad bet and family-office fundraising.