Turning My Unfolded Laundry into a $12M Business (Susan Toft’s Story)

Synopsis

Susan Toft, founder of LaundryLady.com, started a mobile laundry pickup service in 2012 in Australia and scaled it to a $12M/year business with 450+ contractors across Australia, New Zealand, and now Canada and the UK. She landed a $1M Shark Tank Australia offer and uses a booking platform to balance supply and demand. The episode covers validating the idea from personal pain, the contractor economics, and how Shark Tank exposure shifted the trajectory.

Ideas in this episode

• Mobile laundry pickup and delivery service

  Susan Toft scaled LaundryLady.com to $12M/year and 450+ contractors in four countries after appearing on Shark Tank Australia for $1M.