Mobile laundry pickup and delivery service
A contracted-driver laundry service that picks up, washes, folds, and delivers customers' laundry on a recurring schedule, scaling via a booking platform and subcontractor model.
The idea, in plain language
A pickup-and-delivery laundry service that washes, folds and returns customers' clothes on a recurring schedule, run with subcontracted drivers and route staff on a custom booking platform. Revenue comes from per-bag or per-pound pricing, with the core economics being contractor cost vs. customer price and route density. Starting needs a vehicle, commercial laundry partners or in-house machines, basic scheduling software, and the willingness to recruit and manage contractors. The featured operator built it to $12M/year across Australia, New Zealand, Canada and the UK with 450+ contractors and landed a $1M Shark Tank offer.
Where the sources agree
- Recurring pickup schedules and high route density are what make the model work.
- A booking platform is the load-bearing piece for balancing supply and demand at scale.
What each source says
Side Hustle NationTurning My Unfolded Laundry into a $12M Business (Susan Toft’s Story)
Susan Toft scaled LaundryLady.com to $12M/year and 450+ contractors in four countries after appearing on Shark Tank Australia for $1M.
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