I Built A $1M SaaS In A Hidden Niche

Synopsis

Zac built an analytics SaaS to $1M ARR in a hidden niche and explicitly chose to target agencies — 'the dream customer nobody builds for' — because they aggregate small-business spend and are easier to sell to than end SMBs. Chapters walk through the overlooked-niche thesis, tech stack, agency economics, and the risks of building for agencies.

Ideas in this episode

• Vertical SaaS for a specific industry

  Zac built an analytics SaaS to $1M ARR in a hidden niche by targeting agencies — 'the dream customer nobody builds for' — because they aggregate small-business spend.

• Bootstrapped micro-SaaS portfolio