Steph Smith: “This opportunity is totally overlooked”

Synopsis

Steph Smith discusses overlooked demographic and health opportunities: the silver tsunami, perimenopause as 6k new customers a day, nursing homes and assisted living, measurement and tracking, Strava for CGMs, nerd-neck solutions, and niche paddle sports leagues. The common thread is underserved markets with clear demand signals.

Ideas in this episode

• Niche event business

  Steph Smith frames overlooked demographic opportunities (silver tsunami, perimenopause, niche sports leagues) where a niche event could match unmet demand.

• AI calorie / nutrition tracker app

  Steph Smith frames health measurement and underserved demographic needs as demand signals, including CGM-style tracking and non-medical reminder layers.