Greg Isenberg11m27.1K views

SaaS is dead?

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Synopsis

In this solo episode, Greg Isenberg argues that AI models such as Opus 5.5, GPT-6, and Argon reduce the cost of building software enough to weaken traditional per-seat SaaS pricing. He proposes a "smart SaaS" model in which the underlying tool is free, while revenue comes from upselling AI agents and human services, with examples including a calorie-tracking app and three pricing approaches. He also explains why enterprises may continue paying per seat while SMB, prosumers, and individuals increasingly expect free software.

Ideas in this episode

  • AI calorie / nutrition tracker app

    Greg Isenberg uses a calorie-tracking app as an example of his “smart SaaS” model, in which the underlying software is free and revenue comes from AI agents and human services. He also discusses three pricing approaches as software costs fall.

  • AI virtual employee / agent-as-a-service for SMBs

    Greg Isenberg proposes a “smart SaaS” model with free underlying tools and revenue from AI agents and human services. He argues that AI models such as Opus 5.5, GPT-6, and Argon are lowering software costs while SMBs, prosumers, and individuals increasingly expect free software.

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