Greg Isenberg42m9.1K views

My favorite money-making hack of 2024 is called nostalgia hacking

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Synopsis

Greg talks with Jonathan Courtney (AJ&Smart) about nostalgia hacking as a money-making framework. Discusses Palmer Luckey's Modretro Gameboy, Jonathan's own LAN-party business, a millennial retro-content creator play, and a high-end nostalgic art business. Core idea: nostalgia is a reliable emotion; build businesses around physical nostalgia products and content. Episode walks through applying the framework systematically.

Ideas in this episode

  • Consumer social games

    Greg with Jonathan Courtney (AJ&Smart) on nostalgia hacking — Palmer Luckey's Modretro Gameboy, Jonathan's own LAN-party business, a millennial retro-content creator play and a high-end nostalgic art business.

  • Niche content site