How to build a $1M+ vertical SaaS business (step-by-step guide)
Synopsis
Greg talks with Luke Sophinos (CourseKey) on building a $1M+ vertical SaaS: pick the industry before the idea; look for $1B+ fragmented markets with SMBs; map end-to-end operations and follow the money; identify pen-and-paper gaps; find a wedge product that's easy to implement and solves a critical problem (Roofer.com's proposal tool is the example); own the transaction to 10x market size (Toast in restaurants); price at 20-50% of value created. AI accelerates ideation and validation; many industries require relationship-based GTM.