How to Make Millions by Unbundling Etsy | My First Million #207

Synopsis

Sam and Shaan break down a multi-million-dollar opportunity to 'unbundle' Etsy ($24B market cap) into vertical-specific marketplaces: hand-made jewelry, vintage clothing, custom invitations, etc. Tangents on the multi-billion-dollar elevator industry, a crash course to become an MMA fighter, mental fitness, Canada SRED tax credits, Reese Witherspoon's exit, and Delta airlines vs Delta variant.

Ideas in this episode

• Vertical commerce brand

  The Etsy unbundling episode points toward narrow vertical marketplaces for categories such as artisan goods, builder tools, or specialty supplies, following the same logic as jewelry, vintage clothing, or custom invitations.