Exit Strategy S1:E2 // Andrew Dubum: Bold Strategies That Propelled Hims & Hers Into Unicorn Status

Synopsis
Andrew Dudum (Atomic, hims, hers) on Atomic's company-incubation model, the hims portfolio, the founder-resident program, how hims hit $1M in its first week, branding strategy, attribution, regulatory hurdles, the prescription-provider network, and where DTC goes next.
Ideas in this episode
- DTC telehealth / consumer health brand
Video covers Exit Strategy S1:E2 // Andrew Dubum: Bold Strategies That Propelled Hims & Hers Into Unicorn Status.