My First Million56m3K views

Exit Strategy S1:E2 // Andrew Dubum: Bold Strategies That Propelled Hims & Hers Into Unicorn Status

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Synopsis

Andrew Dudum (Atomic, hims, hers) on Atomic's company-incubation model, the hims portfolio, the founder-resident program, how hims hit $1M in its first week, branding strategy, attribution, regulatory hurdles, the prescription-provider network, and where DTC goes next.

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