The NSFW Framework & the Magic of Community-Product Fit with Amanda Goetz | Where It Happens

Synopsis

Greg/Sahil interview Amanda Goetz (House of Wise) on building a community-first product in the stigmatized women's wellness space. They walk through Amanda's background as a single mom of three, the NSFW framework (Niche Stigma/Wedge Framework), co-creation and authenticity in consumer brands, acquisition and quality control, and why you build audience before product. Tangentially discusses a 'news concierge' business.

Ideas in this episode

• Niche news aggregation app

  Greg/Sahil interview Amanda Goetz (House of Wise) on community-first product in stigmatised women's wellness — NSFW framework, co-creation, audience-before-product, acquisition/quality, and a brief 'news concierge' business aside.

• DTC telehealth / consumer health brand

  Video covers The NSFW Framework & the Magic of Community-Product Fit with Amanda Goetz | Where It Happens.

• Community-first brand

  Amanda Goetz (House of Wise) on the NSFW (Niche/Stigma/Wedge) framework for community-first products in stigmatised wellness.