Shan-Lyn Ma | Hustle Con 2017
Synopsis
Hustle Con 2017 talk by Shan-Lyn Ma, co-founder and CEO of Zola, the fastest-growing online wedding registry in the US with roughly 10x year-over-year revenue growth. She explains her e-commerce framework for registry, how Zola solved traditional registry pain points, the viral mechanics that drove growth, and how the business expanded into invitations, websites and more.