Marketing Engineer: The $1M Job with AI Agents

Synopsis

Greg solo episode defining a new 'marketing engineer' role: combines AI agents, code, data, and taste to turn market signal into pipeline. He walks the four eras of marketing (storyteller to digital to growth to agentic), proposes a 'Growth OS' GitHub repo as the company's marketing memory, demos a tool stack around Grokbot and Claude, and uses a vertical SaaS for HVAC contractors as a worked example. Six systems (Customer Truth, Founder Content, Outbound Signal, Creative Testing, AI Search, Eval Loop) and four monetization paths; he pegs salaries at $250K to $1M+.

Ideas in this episode

• AI keyword / SEO research tool

  Greg's marketing-engineer episode packages six systems: Customer Truth, Founder Content, Outbound Signal, Creative Testing, AI Search, and Eval Loop. The worked HVAC-contractor example shows how an agentic Growth OS can become a monthly retainer or internal marketing function.

• Vertical SaaS for a specific industry

  Greg defines a 'marketing engineer' role combining AI agents, code and taste; six systems (Customer Truth, Founder Content, Outbound Signal, Creative Testing, AI Search, Eval Loop), HVAC contractor SaaS as worked example, $250K-$1M+ salaries.