He turned a broke team into a billion dollars

Synopsis

Founder-story episode on Jesse Cole / the Savannah Bananas, the showman-led baseball-entertainment franchise that turned a broke minor-league team into a near-billion-dollar touring brand. Second half is Cole's 'be insanely great' talk on culture and customer experience.

Ideas in this episode

• Athlete brand licensing

  Video covers He turned a broke team into a billion dollars.

• Franchise sales / development

  Video covers He turned a broke team into a billion dollars.