ex-tesla guy turns school bus into a fortune

Synopsis

Ex-Tesla Kevin Throop launched Toasted Tours with $65K and a $3,000 school-bus conversion running wine tours in Temecula, grew via Instagram and customer experience, and is now expanding into a semi-trailer 'trailer bus' concept cleared with California Highway Patrol. The episode covers the bus buildout, marketing, insurance, legal hurdles and a future franchise model.

Ideas in this episode

• Franchise sales / development

  Video covers ex-tesla guy turns school bus into a fortune.

• Local marketing agency