The Koerner OfficeMay 9, 202435m3.7K views

How to Find HUGE Customers

Name: How to Find HUGE Customers
Uploaded: 2024-05-09
Duration: 35 min 19 s
Description: Chris's SMBash keynote 'You Only Need One White Whale' on landing huge customers: defining a white whale, thinking big, identifying and locating targets, crafting a winning offer, real-world success examples, and the discipline of repeating the process.

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Synopsis

Chris's SMBash keynote 'You Only Need One White Whale' on landing huge customers: defining a white whale, thinking big, identifying and locating targets, crafting a winning offer, real-world success examples, and the discipline of repeating the process.

Ideas in this episode

Cold outbound sales agency
Chris's white-whale framework suggests choosing one large vertical per quarter, then repeating the locate-offer-close loop with a focused wedge for high-value customers.