My First MillionFeb 2, 202449m51.6K views

How This +$80M Founder Launches A Startup In A Weekend | ft. Noah Kagain (#546)

Name: How This +$80M Founder Launches A Startup In A Weekend | ft. Noah Kagain (#546)
Uploaded: 2024-02-02
Duration: 49 min 2 s
Description: Noah Kagain (AppSumo, ~$80M ARR) breaks down his 'now not how' mentality, the upside of asking, the Airbnb sales formula (cold outbound + social proof + scarcity), how AppSumo quietly scaled to eight figures, only saying yes to 10x opportunities, and his 'Million Dollar Weekend' book concept of launching in 48 hours.

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Synopsis

Noah Kagain (AppSumo, ~$80M ARR) breaks down his 'now not how' mentality, the upside of asking, the Airbnb sales formula (cold outbound + social proof + scarcity), how AppSumo quietly scaled to eight figures, only saying yes to 10x opportunities, and his 'Million Dollar Weekend' book concept of launching in 48 hours.

Ideas in this episode

Indie hackathon / weekend build event
Noah Kagan pushes a 48-hour launch approach using cold outbound, social proof, scarcity, and a 10x opportunity filter.
Cold outbound sales agency
Noah Kagan's 48-hour launch framing supports standing up a new micro-SaaS quickly from reusable pieces: Stripe payments, an SMS receptionist, and a landing-page template aimed at one new vertical.