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My First Million11m3.6K views

This Branding Genius Has Made Millions SELLING WATER (His Branding Strategy) | My First Million

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Synopsis

Liquid Death founder Mike Cessario on branding a water company like an energy drink / punk band — disrupting the category with a brand persona, marketing as entertainment, and how a lifestyle brand on an essential product prints money in months.

Ideas in this episode

  • Boring CPG brand

    Liquid Death founder Mike Cessario on branding a water company like an energy drink / punk band — disrupting the category with a brand persona, marketing as entertainment and how a lifestyle brand on an essential product prints money in months.

  • DTC beverage brand

    Liquid Death founder Mike Cessario on branding a water company like an energy drink / punk band — disrupting the category with brand persona and marketing-as-entertainment.