How to make internet money

Synopsis

Jonathan Courtney walks through the mechanics of a successful sales funnel — how to take cold strangers and warm them up through a strategic sequence of offers. He demos reverse-engineering funnels via the Facebook Ad Library, walks through a specific funnel (a $6.99 book with upsells that generated $180,000 upfront and ~$300,000 backend in two weeks), and closes on webinar funnels for software products.

Ideas in this episode

• Self-liquidating offer funnels

  Jonathan Courtney reverse-engineers funnels including a $6.99 book with upsells that generated $180,000 upfront and about $300,000 backend in two weeks.

• Acquisition funnel / off-market deal flow

  Jonathan Courtney walks through funnel mechanics — how to take cold strangers and warm them up through a strategic sequence of offers; demos reverse-engineering funnels via Facebook Ad Library, walks through a specific $6.99 book with upsells that generated $180K upfront and ~$300K backend in two weeks; webinar funnels for software products.

• Competitor tracking SaaS

  Jonathan Courtney walks through the mechanics of a successful sales funnel — how to take cold strangers and warm them up — demos reverse-engineering funnels via the Facebook Ad Library and closes on webinar funnels for software products.